Marketing

“I want to create experiences that delight my customers and form unbreakable bonds.”

Learn How

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Marketing that makes your customers ask for more

The customer is always right, and they are right to expect more. They don’t want to be part of a targeted market segment. They want to be valued and addressed as individuals. IBM can help you exceed that expectation and delight customers with relevant, personal experiences delivered with perfect timing. These are the moments that speak to the heart of the customer and build unbreakable bonds. Tailor interactions by individual, across channels, devices and time, to grow your customer-to-business (C2B) business.


Customer stories for IBM Marketing

IBM Marketing Cloud

IBM Marketing Software

Man smiling while typing

“I want to quickly design and automate consistent digital customer experiences.”

IBM digital marketing solutions enable you to use data about customer behaviors, from a variety of sources, to inform and promote personalized customer interactions in near real-time. Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels-email, mobile, web and social-for higher online conversion rates and order value.

“With digital marketing, I want to...”



Man reading his smartphone

“I want to capture, qualify and nurture leads.”

IBM lead management solutions help you to effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time.

“With lead management, I want to...”



A pensive man at his laptop

“I want to understand the what, why and how of my customers’ behaviors.”

Customer analytics can tell you who your customers are, what they are doing, what they want and how and when to reach them. With these insights, you can create personalized experiences that win more business and drive loyalty.

“With customer experience analytics, I want to...”



A woman using a tablet

“I want to collaborate across my team to design and improve customer experiences.”

IBM solutions for journey design empower marketers to collaborate, design and continually improve customer experiences. This approach uniquely includes online and offline interactions, the ability to jump start design using actual customer journey insights, and the flexibility to create build tailored experiences by segment.

“With journey design, I want to...”



A woman holding her tablet

“I want to acquire and grow customer relationships online and offline.”

Omni-channel marketing capabilities from IBM can help you engage thousands-or millions-of individuals in context with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute and measure customer-driven communications for multiple segments across your channels, online and offline. The IBM Omni-Channel Marketing solutions integrate with all other IBM Marketing solutions allowing you to begin anywhere and grow in any direction.

“With omni-channel marketing, I want to...”



A woman and a man at a conference table

“I want to dynamically serve up relevant content, offers and recommendations.”

IBM solutions for real-time personalization can help you create a deeper engagement with customers by sharing offers and recommendations that are relevant and timely. Better customer engagement drives higher conversion and retention rates and increases customer value throughout the lifecycle.

“With real-time personalization, I want to...”



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