Welcome to the cognitive era. Explore how industries and individuals are discovering breakthroughs and transforming the way business gets done working with IBM WatsonTM on the IBM Cloud.
Marchesa + IBM WatsonTM created the cognitive dress. See how businesses across industries are becoming smarter, faster and more innovative with Watson.
Explore cognitive business at work
Move over sci-fi, IBM WatsonTM is sci-fact. See how Watson works with humans to help them outthink challenges.
Learn more about working with Watson
The IBM Cloud is designed for cognitive business. See how companies everywhere are getting more from their data on the IBM Cloud.
Explore the IBM Cloud at work
This era will redefine the relationship between man and machine.- Ginni Rometty - IBM CEO
This era will redefine the relationship between man and machine.
Ginni Rometty on the cognitive era. (2:36)
Healthcare / Alder Hey
Alder Hey Children’s Hospital set to become UK’s first ‘Cognitive’ hospital (3:03)
Cognitive businesses are creating new customer experiences, reinventing operations and transforming industries.
The IBM Cloud has tools that can help see dark data and put it to work.
IBM Watson is the platform for cognitive business. (1:01)
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