SaaS Marketing

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SaaS solutions for marketers

Marketing operations, digital analytics
and merchandising in the cloud

IBM offers an array of powerful software as a service (SaaS) and business process as a service (BPaas) solutions for the modern marketer. Leveraging the IBM SaaS portfolio, your team can quantify customer demand, develop deep digital analytics and insights, and plan your marketing campaigns using cloud-based solutions offered through convenient monthly subscriptions.

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Featured solution

IBM Marketing Center

Cloud-based, all-in-one solution combining customer analytics with real-time marketing.

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