The cloud powers business innovation
It’s no secret. Cloud computing is transforming competitive landscapes by providing new ways to create and deliver value. Watch The Power of Cloud videos and learn how cloud can power your business innovation.
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Insights on cloud from 572 business and technology
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Harness the power of cloud
Watch how the power of cloud enables you to supercharge innovation, gain agility, capitalise on analytics, and get personal.
Ready to tap the power of cloud?
Deliver real-time personalised services
Tap the power of cloud computing to deliver customised offers based on real-time data—via mobile, web, and other channels. Gain insight and develop pioneering products and services that will drive your business forward by capturing previously untapped customer segments and markets.
Gain intelligence by connecting networks
Connect on-premise, remote and cloud networks for integrated data that —when analysed— reveal actionable insights and create a rich ecosystem of invention. Enable valuable strategic connections, pool resources with partners, spur innovation throughout your ecosystem, and quickly adapt processes.
Become nimble and agile–evolve fast
Optimise internal operations, accelerate the development of new products, and disrupt markets—with the power of cloud. Increase computing capacity and agility while reducing fixed IT investment. Easily scale use to meet the needs of fluctuating markets, and pay as you go for resources based on real-time business needs.
Capture new markets and opportunities
Take advantage of cloud’s potential to transform IT economics, customer relationships, business models, and industry value chains. Rapidly prototype new products on the fly, responding quickly to changing customer needs. Get your new products to market faster, catapulting ahead of your competition.
Observations from IBM’s own cloud transformation
Cloud is transforming business and powering innovation at IBM, with internal cloud initiatives realising significant business results:
Success in the cloud
Why workload matters: Observations from IBM's own cloud transformation