Know your customers and prospects
IBM Smarter Analytics provides a universal view of each customer to help you grow your customer base, retain your most profitable customers, and increase satisfaction.
Customer confidence is waning in many consumer-focused industries. Customers want more control over their personal information, but they also expect more personalized, high-value products and services. And they don’t hesitate sharing their opinions of organizations and brands through a variety of social media channels. According to the 2011 IBM Global CMO Study, the number one priority for chief marketing officers (CMOs) is to enhance customer loyalty. To achieve this goal, organizations need deeper customer analysis, which leads to better customer insight.
See how Smarter Analytics can support your marketing organization
Related products, services and solutions
See how organizations are using big data and analytics for customer insight