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Know your customers and prospects

Acquire, grow and retain customers by improving interactions, building long-term relationships and realizing value from customer sentiment.

Today’s customers want to be treated as individuals. They expect personalized products and services that meet their unique needs. They expect quick responses to their inquiries regardless of the method of interaction they choose. Eighty percent of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree. To truly improve the customer experience, organizations must convert the insights gained from analytics into added value for their customers.