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Outperform the competition with big data and analytics
In today’s fast-paced marketplace, you need to make decisions quicker than ever before.
And those decisions must be based on facts. But often, the facts are hidden away in the volumes and complexity of business data and big data available to your company. How do you turn this into a business opportunity? Leading companies across various industries are using analytics to uncover insights from big data to achieve significant outcomes in areas such as customer satisfaction and retention, operational efficiency, financial processes, and risk, fraud and compliance management. By giving you the ability to predict trends before they happen, Smarter Analytics can enable you to stay one step ahead of the competition into the future.
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Analytics: The real-world use of big data
The latest IBM Institute for Business Value study reveals how innovative enterprises extract value from big data.
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Get the 2012 IBM CEO Study
More than 1700 CEOs provide insights into how they are building analytical muscle to engage customers.
See how analytics is transforming the c-suite (00:18:38)
Fred Balboni, Global Leader, Business Analytics and Optimization, speaks to the need of infusing analytics throughout the organization
Focus on the right customers, offers and delivery channels
Today’s customers have higher expectations than ever before. Chief marketing officers (CMOs) and their marketing organizations must transition to a new way of thinking. Customers can no longer be viewed as segments and targets. Marketers must get to know each individual customer, and personalize offers and interactions based on their individual wants and needs.
Anticipate the impact of financial decisions
As the world continues to recover from the economic recession, businesses are once again focusing on achieving profitable growth. Chief finance officers (CFOs) and their finance teams need to support these efforts by delivering timely, accurate reports that anticipate the impact of financial decisions. But to provide this level of support, finance professionals need to spend less time collecting data and more time analyzing it.
Provide effective governance of multiple risk areas
As organizations focus on growth, chief risk officers (CROs) must find ways to help them balance risk and reward. They must consider the many internal and external threats that exist, and take prescriptive action sooner to mitigate those risks. An information governance and risk management strategy that maximizes business value, supports compliance obligations, and reduces legal and operational risk is essential.
Optimize operations and business outcomes
Most organizations today are focusing on bottom-line growth, so efficiency itself is no longer a sufficient differentiator. Chief operating officers need to go further than the competition, applying real-time data and analytics to anticipate, shape and optimize operations and business outcomes.
Realize a return on investment from analytics
Embracing analytics can have a big impact on your bottom line. A recent report by Nucleus Research found that companies realize a return of USD10.66 for every dollar they invest in analytics. And the more a company embraces analytics, the bigger the return.
In a study conducted by IBM and MIT Sloan Management Review , we discovered that the performance gap between companies that fully embrace analytics and those that do not is growing wider every year. Making analytics a core aspect of your business can bring significant competitive advantage.
IBM has more than 9,000 experienced strategy, analytics, and technology experts and consultants
IBM offers proven solutions and used cases across industries and functional areas
IBM provides thought leadership and practical insights from the IBM Institute for Business Value
IBM is positioned in the Leaders Quadrant of Gartner's Magic Quadrant for Global BI and Performance Management Service Providers
The State of Smart
The Big Returns of Big Data
Midsize companies profit with analytics
The Widening Divide
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