Smarter Analytics

Gain actionable insights from big data analysis

IBM has established the world's deepest and broadest portfolio of big data technologies and solutions, spanning services, software, research and hardware.

Big data is more than a matter of size; it is a way to uncover insights and opportunities from new and emerging internal and external sources of data and content. IBM’s big data analysis capabilities include an enterprise-class big data platform, predictive and content analytics, and decision management to give your organization a competitive edge. IBM’s capabilities and signature solutions are designed to complement your existing information, analytics and content management infrastructure, so you can get started quickly and achieve game-changing results.

Learn more about the IBM big data platform

Listen and learn

• 

  Eric Sall

  IBM Software Group, Vice President
  Product Marketing, Information Management

• Podcast: Top 5 Big Data Use Cases
  (link resides outside of ibm.com)

Featured big data offers

• NEW big data ebook

  Learn how the IBM big data platform helps you harness the power of big data

• White paper: Big data in marketing (989.73KB)

  Capitalize on the power of big data to transform your marketing efforts

• Study: The real-world use of big data

  Discover how innovative enterprises extract value from uncertain data

Big data clients in action

Constant Contact
IBM big data solutions help transform email marketing effectiveness by analyzing 35 billion emails.

Watch the video (00:03:14)

Vestas Wind Systems
IBM's big data platform helps pinpoint the optimal location for wind turbines to maximize power generation and reduce energy costs.

Watch the video (00:03:03)

Fiserv
Applying predictive analytics to big data increases response rates to targeted marketing initiatives.

Watch the video (00:02:30)

NYSE Euronext
Near-real-time analytics, supported by IBM PureData System for Analytics, help identify key insights in big data.

Watch the video (00:02:58)

T-Mobile
IBM's big data platform stores and analyzes petabytes of call detail records to improve customer care and reduce churn.

Watch the video (00:02:51)

USC Annenberg Innovation Lab
IBM big data solutions help USC gain quick and efficient high-volume data analysis.

Watch the video (00:03:19)

Big data videos

Jeff Jonas on big data and analytics
What is big data, and what makes it different from regular data? Jeff Jonas answers those questions and more in this video interview.

Watch the video (00:01:31)

Enabling marketers to do more with less
See how big data is being used for data-driven ad targeting

Watch the video (00:03:14)

IBM Security Intelligence with Big Data
Discover the role big data plays in solving complex security challenges

Watch the video (00:03:54)

Tuning into big data

The data on big data is ... well ... big. Here are some examples of the kind of noise you'd encounter while gathering data about big data.

View this infographic to make sense of all the noise surrounding big data