What is master data management?

Master data management (MDM) provides a trusted view of critical entities typically stored and potentially duplicated in siloed applications - customers, suppliers, partners, products, materials, accounts, etc.

IBM's Master Data Management (MDM) solutions provide a simple and trusted view of your data. This helps achieve customer centric objectives and business results.

See how IBM has been positioned as a leader in two Gartner Magic Quadrants for Master Data Management
  Customer data solutions   Product data solutions

master data management feature 1

Trusted view of your customers

By incorporating unstructured and external data from diverse sources, build and manage a trusted view. Retain your most valuable customers using this accurate and timely information.

master data management feature 2

Gain confidence through big data

Get clean, consistent and timely information for big data projects, data warehousing and Hadoop initiatives.

How to use master data management

Insights into Master Data Management trends for your Business

With multiple sources of competing data within a business, how do you know which data set is correct? Shaky data leads to shaky business decisions. Master Data Management reconciles data sources and reduces human errors. Adopting an MDM solution provides deeper insights into data and leads to better and more cost effective business processes.


Master data management resources


Gartner Magic Quadrant

Gartner positions IBM as a leader in two Magic Quadrants for master data management – customer data solutions and product data solutions.


Trusted data with IBM InfoSphere Master Data Management

Learn how IBM MDM provides a single, trusted view of critical business data to users and applications both on premise and on Cloud. Thereby helping reduce costs, minimize risk and improve decision-making.


Continuing the MDM journey

Move from a virtual (registry) architectural style to a physical (transactional) architectural style. Also add source systems and domains while solving new business problems.

Client success stories



L'Oréal uses a federated master data repository for product information that helps it operate more efficiently.

Read client story (PDF, 676 KB)

Moscow City Government

Moscow City Government streamlines processes and identifies fraudulent behavior through multi-relational registration solution.

Read client story (PDF, 522 KB)

BNP Paribas

BNP Paribas automatically adjusts product offers and fees based on customers' profiles and delivers customized services.

Read client story (PDF, 191 KB)

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