IBM Analytics
Master data management
Discover a trusted view of your customers
Discover a trusted view of your customers
What is master data management?
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What is master data management?
Master data management (MDM) provides a trusted view of critical entities typically stored and potentially duplicated in siloed applications - customers, suppliers, partners, products, materials, accounts, etc.

IBM's Master Data Management (MDM) solutions provide a simple and trusted view of your data. This helps achieve customer centric objectives and business results.
InfoSphere Master Data Management
Improve application and business process effectiveness
InfoSphere Master Data Management manages master data for single or multiple domains including customers, suppliers, products, accounts and more while providing collaborative and operational capabilities.
Master data management
Solutions for your business
Trusted view of your customers
Retain your most profitable customers
Learn More
Gain confidence through big data
Clean, consistent and timely information
Learn More
Govern all data
Gain insight and build confidence
Learn More
Trusted view of your customers
By incorporating unstructured and external data from diverse sources, build and manage a trusted view. Retain your most valuable customers using this accurate and timely information.
Features:
  • Improve campaign effectiveness
  • Accurate, targeted cross-sell and up-sell
  • Retain your most profitable customers
  • Deliver superior customer experience
How to get started:
Gain confidence through big data
Get clean, consistent and timely information for big data projects, data warehousing and Hadoop initiatives.
Features:
  • Accelerated data integration deployments including Hadoop
  • Highly scalable data movement
  • Near real-time updates and transactional integrity
How to get started:
Govern all data
Manage, improve and leverage both enterprise and external data. Through this information governance, gain insight and build confidence in business decisions and operations.
Features:
  • Manage, improve and leverage data
  • Flexible data governance strategy
  • Derive new insights for competitive advantage
How to get started:
IBM InfoSphere Big Match for Hadoop
Getting started with customer MDM
Prepare and maintain your data
Learn how to accurately connect structured and unstructured customer data for deep insights and effective decision-making.
Master data management (MDM) has become an indispensable element of a comprehensive data and analytics strategy with its ability to provide a trusted view of high-value data.
Learn how preparing, maintaining and monitoring data to promote ownership and ensuring trustworthiness over time can be achieved using MDM and data quality solutions.
Start your master data management journey today
1 (877) 426-3774 Priority code: Analytics Platform
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