Smarter Analytics at work in communications
In today’s highly competitive marketplace, communications service providers need timely, accurate information to exploit new opportunities and reduce customer churn.
Communications service providers are experiencing unprecedented data volume growth. This data holds valuable information that could support decisions about new services, network optimization, subscription plans and churn management. But most providers cannot extract the answers to their key questions from all of this data.
With IBM Smarter Analytics, you can gain a competitive edge by uncovering insights about customers, network performance and market trends, and using those insights to make better business decisions.
Differentiate the customer experience
Bharti Airtel gained the ability to process 1.5 million new customers per month and focus resources on growing the business by integrating its channels and customer-facing processes to provide a more seamless customer experience.
Sogecable increased customer retention by providing call center agents with instant, reliable information on each client and personalized offers that agents can use to improve customer relationships and loyalty.
XO Communications implemented a predictive analytics solution that identifies the customers who are at greatest risk of churning, so the company can intervene and resolve issues before the customers switch to a different provider.
Improve operational efficiencies
C Spire Wireless replaced its outdated, inefficient budgeting system with a powerful business performance management solution that enables the company to produce dynamic, detailed budgets quickly and efficiently.
iBasis replaced its data warehouse infrastructure with a solution that allows the company to quickly run and monitor call data reports, aggregating an enormous amount of data, so they can identify quality problems in real time.
Enable new business models
Globe Telecom adopted a flexible service delivery model that significantly reduced the cost and time required to design and deliver new promotions, increasing market share and revenue by improving the customer experience.
Qualcomm consolidated its existing large data warehouses and implemented faster, simpler and more accessible advanced analytics, reducing the time to respond to business changes from several months to days.
T-Mobile aggregated data at a network-wide level and can now perform nationwide searches to help support several departments, including network engineering and marketing.
Featured communications experts
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