Smarter Analytics

Most consumers conduct research online and seek the opinions of others before they ever purchase a product from a store. If one store doesn’t have the product they want in stock, they’ll get it from a competitor. Retailers lose USD93 billion in missed sales every year, simply because they don’t have the right products in stock to meet customer demand. To compete in this marketplace, retailers need deeper insight into their customers and their operations.

• Which customers are most likely to respond to which promotions?
• What impact does our loyalty program have on customers’ behavior?
• Which products should we introduce and where should we sell them?
• How can we avoid overstock and out-of-stock problems?
• Which stores are outperforming and which are underperforming?
• How can we simplify operations to reduce costs?

Smarter Analytics can give retailers insight into the customer’s actual and predicted behavior, so they can identify, define and align offerings with what customers value. Analytics can reveal hidden patterns in customer data, keep track of customer sentiment, predict where the market is going, and help retailers meet customer demands. By applying analytics across all locations, retailers can:

• Analyze behavior patterns and target customers with personalized offers to improve brand equity and customer loyalty.
• Understand what customers truly want and need, and ensure the right assortment of products are in stock when and where they want to purchase.
• Gain insight into operations throughout all stores and locations to improve business performance and reduce costs.

wehkamp.nl developed a comprehensive retargeting program that increased their sales-per-send ratio for marketing emails and delivered a more personalized shopping experience to customers.

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Papa Gino’s increased visibility into its 275 restaurants—from budgets and labor costs to pizza delivery times, coupon usage and telephone response speed—and maximized the profitability of marketing campaigns and promotions.

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Office Max reclaimed market share from its competitors and increased business-to-business revenue by providing business customers with greater efficiency and convenience in ordering their office supplies.

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Zozotown increased conversion rates and revenue, dramatically reduced time to market, and improved customer retention through more personalized and relevant promotional messages.

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Elie Tahari used real-time insights on sell-through rates and inventory to optimize store-level merchandising decisions, helping to ensure that the most popular fashions are in the right place at the right time.

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Market6 implemented a big data solution that brings together operational analytics and social media data to speed the distribution of vital information to retailers and manufacturers.

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McCormick and Schmick’s Seafood Restaurants integrated and consolidated general ledger and point-of-sale (POS) data, giving executives and store managers insight to quickly recognize and act upon key business trends.

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Sun World International optimized nearly every aspect of its operations—from planting and harvest to storage and distribution—reducing costs, increasing yields and focusing on its most profitable opportunities.

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