Smarter Analytics at work in retail
In retail, understanding every facet of the customer is the key to success.
Most consumers conduct research online and seek the opinions of others before they ever purchase a product from a store. If one store doesn’t have the product they want in stock, they’ll get it from a competitor. Retailers lose USD93 billion in missed sales every year, simply because they don’t have the right products in stock to meet customer demand. To compete in this marketplace, retailers need deeper insight into their customers and their operations.
Smarter Analytics can give retailers insight into the customer’s actual and predicted behavior, so they can identify, define and align offerings with what customers value. Analytics can reveal hidden patterns in customer data, keep track of customer sentiment, predict where the market is going, and help retailers meet customer demands. By applying analytics across all locations, retailers can:
Deliver a smarter shopping experience
wehkamp.nl developed a comprehensive retargeting program that increased their sales-per-send ratio for marketing emails and delivered a more personalized shopping experience to customers.
Papa Gino’s increased visibility into its 275 restaurants—from budgets and labor costs to pizza delivery times, coupon usage and telephone response speed—and maximized the profitability of marketing campaigns and promotions.
Office Max reclaimed market share from its competitors and increased business-to-business revenue by providing business customers with greater efficiency and convenience in ordering their office supplies.
Zozotown increased conversion rates and revenue, dramatically reduced time to market, and improved customer retention through more personalized and relevant promotional messages.
Inform merchandising supply chains
Elie Tahari used real-time insights on sell-through rates and inventory to optimize store-level merchandising decisions, helping to ensure that the most popular fashions are in the right place at the right time.
Market6 implemented a big data solution that brings together operational analytics and social media data to speed the distribution of vital information to retailers and manufacturers.
Improve operational efficiency
McCormick and Schmick’s Seafood Restaurants integrated and consolidated general ledger and point-of-sale (POS) data, giving executives and store managers insight to quickly recognize and act upon key business trends.
Sun World International optimized nearly every aspect of its operations—from planting and harvest to storage and distribution—reducing costs, increasing yields and focusing on its most profitable opportunities.
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