Smarter Analytics at work in insurance
The road to profitability in the insurance industry lies in better decision making.
For insurance organizations, volumes of data and content related to customers, policies, claims and other processes are increasing. But most decision makers report that they do not have timely access to the information and insight they need to guide their decisions.
Some executives report that they lack access to this key insight altogether, or that by the time they receive it their decisions have already been made—often based on hunches.
Answering these key questions has become critical in today’s fiercely competitive world of insurance. With IBM Smarter Analytics solutions, you can integrate data and content from all areas of your organization—and use advanced analytic tools and technologies to uncover the strategic insights hidden within it.
Create a customer-focused enterprise
Primerica worked with IBM to enhance their "Primerica Online" portal, enabling insurance representatives to actively drill down into deep volumes of critical business information.
Corona Direct used predictive analytics to identify groups that were most likely to respond to a campaign, enabling the company to target the right people and make the campaign profitable.
Insurance.com optimized sales agent productivity, tailored service to customer preferences, and facilitated real-time collaboration among employees to help ensure swift problem resolution.
Optimize enterprise risk management
Gruppo Helvetia Italia implemented an Enterprise Claims Dashboard, based on IBM technologies, that enables its partner companies to track the claims payment process from registration to payment.
Santam Insurance designed a claims segmentation solution that used advanced and predictive analytics to automatically assess the risk of fraud and accelerate settlement of legitimate claims.
Increase flexibility and streamline operations
Infinity Property & Casualty used predictive analytics to identify fraudulent claims, better identify subrogation potential, and improve right-tracking of claims to speed claim handling.
Featured insurance experts
Executive Information Agenda Consultant, Global Insurance Leader
Program Director - Big Data (Hadoop, BigInsights, Streams) Team Leader
Global Insurance Industry Executive, IBM Business Analytics
Global Financial Services Solution Leader, IBM Business Analytics
EMEA Insurance Industry Executive, IBM Business Analytics