Smarter Analytics

For insurance organizations, volumes of data and content related to customers, policies, claims and other processes are increasing. But most decision makers report that they do not have timely access to the information and insight they need to guide their decisions.

• Who are our top-performing agents?
• Who are our highest-value customers?
• Which customers are most likely to take their business elsewhere?
• How can we predict fraud more accurately and fast track claims?
• How can we underwrite to a profit?

Some executives report that they lack access to this key insight altogether, or that by the time they receive it their decisions have already been made—often based on hunches.

Answering these key questions has become critical in today’s fiercely competitive world of insurance. With IBM Smarter Analytics solutions, you can integrate data and content from all areas of your organization—and use advanced analytic tools and technologies to uncover the strategic insights hidden within it.

• Empower customer-focused decision making with optimized interactions across all channels.
• Optimize enterprise risk management with enhanced visibility into all aspects of your business.
• Deploy business analytics at the point of impact—when key underwriting, pricing, claims and distribution management decisions are being made.
• Increase flexibility and streamline operations throughout all of your office locations.

Primerica worked with IBM to enhance their "Primerica Online" portal, enabling insurance representatives to actively drill down into deep volumes of critical business information.

• Read the case study (538KB)

Corona Direct used predictive analytics to identify groups that were most likely to respond to a campaign, enabling the company to target the right people and make the campaign profitable.

• Read the case study (1.27MB)

Insurance.com optimized sales agent productivity, tailored service to customer preferences, and facilitated real-time collaboration among employees to help ensure swift problem resolution.

• Read the case study (161KB)

Gruppo Helvetia Italia implemented an Enterprise Claims Dashboard, based on IBM technologies, that enables its partner companies to track the claims payment process from registration to payment.

• Read the case study (683KB)

Santam Insurance designed a claims segmentation solution that used advanced and predictive analytics to automatically assess the risk of fraud and accelerate settlement of legitimate claims.

Watch the video (00:04:01)

• Read the case study (624KB)

Infinity Property & Casualty used predictive analytics to identify fraudulent claims, better identify subrogation potential, and improve right-tracking of claims to speed claim handling.

Watch the video (00:03:17)

• Read the case study

Westfield Insurance applied business intelligence and analytics to gain greater insights, make good risk selection, service customers, market and sell products, and differentiate the company in the markets it serves.

Watch the video (00:04:01)