Smarter Analytics

Consumer loyalty is plummeting as more people are choosing to buy less-expensive store brands. Commodity prices are volatile, and food and product safety threats are common. Consumer products companies must fully utilize all of the data available from internal and external sources to address challenges and take advantage of market opportunities.

• Which customers are most likely to respond to which promotions?
• What products and features do customers want now and what will they want in the future?
• How can we improve on-shelf availability and reduce stocks-outs?
• Which areas of our business are performing well and where do we need to make improvements?
• How can we reduce supplier and raw materials costs?
• What processes can we put into place to improve supply chain and operational efficiency, while reducing costs?

With Smarter Analytics, you gain the insights you need to improve demand planning and forecasting, develop better products, optimize marketing and promotions, and reduce costs throughout your organization and the value chain.

• Improve marketing strategy and align product concepts with consumer desires to build long-term consumer relationships.
• Reduce out-of-stocks and improve on-shelf availability through better collaboration with channel partners.
• Enhance business performance through greater visibility into sales, operations and every aspect of your business.
• Reduce supply chain and distribution costs, and improve inventory management by optimizing manufacturing from raw material to finished goods.

Kraft Australia used customer sentiment analysis to understand consumer attitudes about its Vegemite product, enabling development of a more effective marketing strategy that supports stronger customer relationships.

• Read the case study (160KB)

PhotoBox improved customer loyalty and satisfaction, increased open rates and click-through rates of newsletters, and raised the conversion rate by 14% with more intelligent marketing campaigns based on predictive analytics.

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Philips optimized margins, sales volume and turnover, lowered storage costs, and improved service levels with a performance management solution that integrates planning across the global operation.

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ConAgra Mills implemented a sales support tool that translates a vast array of market and production information into smarter recommendations for the sales force, improving selling decisions and increasing capacity utilization.

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British Columbia Egg Marketing Board cut basic farm inspection workload by 66 percent and saved around USD100,000 per year with more automated financial planning and analytics solutions.

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Brammer Group used predictive analytics to improve inventory management, resulting in a total inventory reduction of £31.1 million in one year, more accurate forecasts of product demand, and closer relationships with strategic suppliers.

• Read the case study (1.08MB)