Telecommunications icon

IBM Analytics for

Telecommunications

Downward pointing chevron icon

Make real-time contextual offers to subscribers

Use predictive analytics to understand who your subscribers are, how they use your services and what will entice them to stay with your service. Telecommunications companies can focus marketing efforts on the right customers by using Behavior-based Customer Insight for Telecommunications.

Assess my needs     Request Free Workshop

Find solutions

IBM has a suite of solutions to improve customer insight, transform business for higher efficiency, and support innovate business models to create new streams of revenue and profits in the telecommunications industry. Choose the area you are trying to improve in your business below to learn how we can help.

Accelerate digital transformation

Enable network and IT agility

Achieve enterprise excellence

Accelerate digital transformation

Service providers face empowered digital customers, tremendous competition from new challengers, and must provide intuitive personalized services anytime and anywhere to their clients. In order to address these challenges, they need to use customer insights and create an omni-channel engagement model as they become a digital service provider.

Subscriber Analytics (Segmentation)

Watch the video

XO Communications reduces customer churn with predictive analtyics



How do organizations identify subscribers who are at risk of churning?


Which subscribers are likely to churn? Which are likely to respond to an offer to add voice or data roaming package or upgrade from 3G to 4G LTE mobile broadband? Analyze subscriber usage of various services such as mobile, home broadband, fixed line and entertainment and their interaction with channels including store, web and call center. Based on this analysis, subscribers can be categorized into hundreds of micro-segments and used to create targeted marketing offers for new services, add-ons, and retention tactics.


Learn how IBM Behavior-based Customer Insight for Telecommunications can help you identify subscribers who are at risk of churning and those that are likely to respond favorably to a targeted marketing offer.



Explore Solution

Subscriber Profiling and Enrichment

Watch the video

Big opportunities for communications service providers



Where are my subscribers likely to go during the day?


Which subscribers are likely to be together at the same location during specific times (example - breakfast) during weekends or weekdays? Analyze opted-in location data to build mobility profiles to which you can assign individual subscribers. Service providers can then combine the mobility profiles with marketing-defined lifestyle profiles to identify subscribers for targeted offers.


Learn how IBM Behavior-based Customer Insight for Telecommunications can help you analyze subscribers and match them with the perfect offer.



Explore solution

Social Media Insight

Read the white paper

Integrating social media and advanced analytics for richer customer insight



How can I use social media to better understand my customers and brand?


How is my brand perceived by customers? Which customer segments are happy with a specific service (example – mobile broadband)? Which are not happy? Analyze opted-in and public social media data and correlate it with your customer's subscriber profiles to gain actionable insights into the impact of service reputation, and marketing campaigns on various customer segments.


Learn more about how IBM Social Media Analytics can help you use social media data to better understand your customers and brand.



Explore solution

Proactive Marketing and Sales

Celcom Axiata improves market campaigns and ROI



How can I analyze network data in real-time to drive new insights and maximize customer impact?


How can I deliver targeted marketing campaigns for higher acceptance rate? How can I provide better customer care at lower costs? IBM can help communications service providers optimize their marketing and customer care to increase revenue and profits while lowering costs.


Learn more about how IBM Analytics Platform can help analyze network data in real-time to drive new insights and maximize customer impact.



Contact us

KPI Correlation

Behavior Based Customer Insight Solution



How can I use KPIs?


How do I drive new and deeply correlated insights on key measures enabling new value such as Net Promoter Score (NPS), Churn, Cross-Sell and Up-Sell?


Learn more about how IBM Now Factory solutions can help analyze network data in real-time to drive new insights and maximize customer impact.



Explore solution

Enable network and IT agility

Service providers must enable Network and IT agility to provide services across customers and create new revenue streams. The convergence of network and IT is simplifying and re-focusing the industry. Network and IT agility, leading to a cloud-based infrastructure is empowering both network and business to meet emerging demands.

Customer Experience Management

Transforming Customer Experience Management with IBM Now Factory



What are my subscribers using my service for?


Which apps are used by subscribers and how often are they used? How is an individual subscriber's quality of experience with my network as he or she goes about their day (at home, commuting, or on weekends, etc.)? Analyze mobile (browsing, search, Apps) as well as voice and SMS data to measure and improve quality of experience across all channels and services. These actionable insights can be used by marketing, customer care and network operations to reduce churn, increase revenue, and improve Net Promoter Score (NPS) across the subscriber base.


Learn more about how IBM Now Factory Customer and Network Analytics solution can help you understand your customer's experience.



Explore solution

Network Analytics Based on Customer Insight

Sprint puts real-time intelligence and control back into the network transforming operations.



How can I analyze network data in real-time to drive new insights and maximize customer impact?


How can I analyze network data in real-time to drive new insights? How can I invest in network capacity to maximize customer impact? IBM can help communications service providers innovate and improve their network for providing better subscriber experience at lower cost.


Learn more about how IBM Now Factory Network Analytics can help analyze network data in real-time to drive new insights and maximize customer impact.



Explore solution

Proactive Care

Cablevision Argentina uses IBM Analytics software to uncover the causes of customer dissatisfaction and identify unhappy customers. As a result, the company can accurately target service improvements, boosting customer satisfaction and loyalty.



How can I better communicate quality issues with my customers?


How can I find the problem affecting subscriber's quality of experience proactively? How do I communicate the issue as well as resolution progress with the affected subscribers? Analyze network and customer experience data to identify device, app or network issues proactively and inform affected subscribers before they call-in. Affected subscribers can receive regular updates on the resolution, thus eliminating the need to call customer care. Proactive care lowers the cost of call center operations (with fewer calls), while improving subscriber’s satisfaction with the service.


Learn more about how IBM’s Proactive Customer Care solution can help you reduce customer churn, lower operating costs, and increase revenue.



Explore solution

Customer Data/Location Monetization

Big Data, Big Opportunities for Communications Service Providers



How do I improve design, collaboration, quality and productivity?


How can I monetize subscriber data for higher revenue & profits? Analyze subscriber's real-time location, demographics profile and behavior and usage data to identify their interests and needs. Based on this information, advertisers can then serve up localized and personalized ads to the subscribers via high speed internet, mobile phones and other mobile devices.


Learn more about how IBM Analytics can help you improve design, collaboration, quality and productivity.



Read the blog post

Internet of Things Analytics and Usage

IBM and Sprint Velocity Drive Connected Cars into the Future



How can I capitalize on insights gathered from Internet of Things?


How can I capitalize on insights gathered from Internet of Things (IoT) to offer personalized value-added services such as connected car, connected home, smarter transportation, remote health monitoring, public safety and Smart Grid? Consolidate and analyze massive volumes of new data generated by new devices connected to internet for new insights. IBM can help communications service providers build new cross-industry solutions with automotive, government, healthcare and retail to create new revenue streams and profits.


Learn more about how IBM Internet of Things analytics can help communications service providers consolidate and analyze massive volume of new data generated by new devices connected to internet for new insights.



Explore solution

Achieve enterprise excellence

Transformation enables the CSP Enterprise to offer new services at higher margins, reduce OPEX,
and provide a business infrastructure that enables the CSP to compete effectively in a converging marketplace.

Counter Fraud Management

Counter Fraud Management for Telecommunications.



How do I detect and investigate fraudulent activities in real-time?


How do I investigate potential fraudulent activities to stop fraudsters and avoid loss of service for regular subscribers? IBM can help communications service providers predict, detect and investigate voice and data fraud while avoiding or minimizing disruption of service to regular subscribers.


Learn more about how IBM Analytics can help improve project returns and schedule through data, analytics, insights and collaborative engineering.



Download the solution brief

Free customized workshop


IBM Analytics experts are standing by to learn about your business and help you identify the solutions that can transform how you use your data. Register for a free workshop and an IBM Analytics expert will contact you for the next steps.

      1-877-426-3774 Priority code: Analytics Industry

  Follow us

facebook twitter LinkedIn google plus

1-877-426-3774 Priority code: Analytics Industry


Follow us


facebook twitter LinkedIn google plus