retail icon

IBM Analytics for

Retail

Downward pointing chevron icon

Transforming Retail

New technologies have permanently transformed how consumers communicate, interact, research and shop for goods and services. Retailers must respond to the disrupted retail landscape and changing consumer expectations by finding new and faster ways to identify product and channel preferences, and understand, engage and serve consumers in an always-on, tech-addicted world.

Watch how IBM Analytics empowers retail

Find Solutions

IBM has a suite of solutions to create a solid foundational data and analytics platform for customer, merchandising and operational decisions. Choose the area you are trying to improve in your business below to learn how we can help.

Deliver a Smarter
Shopping Experience

Build Smarter Merchandising
and Supply Networks

Drive Smarter
Operations

Deliver a Smarter Shopping Experience

Build a multi-dimensional view of customer information across channels and touch-points to proactively service and interact with customers where, when, and how they want.

Contextual View of the Customer

Read the report

IBV Study: Shoppers Disrupted: Retailing Through the Noise.



How can I build a dynamic and comprehensive view for every single one of my customers?


A top priority for retailers is developing strategies to acquire, best serve, and retain valued customers. Analyzing the myriad of customer data can provide invaluable insight. By examining historical sales transactions and customer interactions along with contextual information, such as current purchase activity across distribution channels, retailers can model predictive patterns that support targeted marketing and strategic operational engagement systems. Simply put, customer data plus predictive analytics provides the foundation for informed decision making in customer-centric marketing and retail operations.


Learn more about how IBM Analytics can help you deliver more timely, relevant offers and improve response rates.



Request workshop

Next Best Action

Read the solution guide

Build Customer Loyalty with the IBM Next Best Action Solution



How can I deliver the best possible offer or interaction at the next point of customer contact?


Predictive analytics delivers insight about customer activity, and predictive models enhance decision support. So what are some next best actions? Retailers can use this insight to develop relevant, targeted and timely promotions, recommendations, service offerings and incentives. The possibilities for increasing revenue opportunities and strengthening customer loyalty are limitless.


Learn more about how IBM Analytics can help you deliver the best possible offer or interaction at the next point of customer contact.



Request workshop

Digitally Enabled Shopping

Luxottica creates personalized campaigns based on real-time analytics of geospatial, behavior-based customer data.



How can I create compelling experiences that capitalize on information customers share and devices they use?


The advent of mobile and other devices have added new dimensions to the retail landscape -- and the ways that retailers interact with customers. Discovering ways to effectively manage and enhance the customer engagement experience, is not a matter of chance. Deploying models for predictive analytics to define the content and form of digital interactions helps retailers deepen customer engagement opportunities with a view to engendering long-term customer loyalty and advocacy.


Learn more about how IBM Analytics can help you create compelling experiences that capitalize on information customers share and devices they use.



Request workshop

Build Smarter Merchandising and Supply Networks

Rich and timely insights into merchandise attributes and performance drive the ability to make better assortment, display and sourcing decisions.

Advanced Sales Analytics

Watch the video

Lift Analytics helps you fully understand the total revenue impact of individual products and product categories to improve your merchandising and assortment decisions.



How can I put analytics in the hands of merchants and marketers to guide product, pricing and placement decisions?


Providing retail buyers, merchants and product managers with information about "what" products have sold is essential. However, providing insight into "why" specific products have sold provides a competitive advantage. Advanced Sales Analytics, such as Lift Analysis (comparing targeted response rates to average response rates) and Advanced Affinity Analysis (understanding the purchasing behavior of customers), and other customer-derived metrics help quantify the value that each product contributes to the bottom line. Armed with sales analytics to help understand the total revenue impact of individual products and product categories, retailers gain valuable insight for improving merchandising and assortment decisions.


Learn more about how IBM Analytics can help you put analytics in the hands of merchants and marketers to guide product, pricing and placement decisions.



Explore Solution

Optimized Omni-Channel Operations

Kaffee Partner Lift Analytics Case Study



How can I gain insights to direct supply chain activities and inventory placement across channels?


As retailers apply Advanced Sales Analytics to derive insight from customer transactions and interactions, the ability to transition to a customer or channel perspective on products, including a forward looking view, means that retailers have the advantage of using a decision supported, proactive approach to demand generated assortment and planning.



Explore Solution

Local and Social Analytics

Associazione Amici Via della Spiga uses analytics to improve business decisions and uncover opportunities.



How can I infuse local market and social insights into merchandising and supply chain execution?


Capabilities that enable tapping into social, text and speech data, right down to the customer level provide previously unavailable perspectives on product and channel performance. The ability to analyze product affinities to channels and contextual influences, like sales and marketing initiatives, as well as local environmental drivers, means that demand forecasting can blend science and art together within an interactive planning process. Social Merchandising analysis helps retailers gain insights from consumers to improve merchandising and assortment decisions.



Learn more about how IBM Analytics can help infuse local market and social insights into merchandising and supply chain execution.



Request workshop

Drive Smarter Operations

Integrating timely and forward looking analytics deep into operations gives improved decision support for store, staff and revenue protection strategies.

Task and Workforce Optimization

By developing a sophisticated compensation modeling solution, DXL has motivated its sales associates to spend more time helping customers choose clothes that fit their looks and lifestyle, not just their body shape.



How can I optimize the recruitment, direction and measurement of my largest controllable expenses?


Workforce Management is as important in Retail as any other industry. Insight gained from operational, environmental and HR data improves the way customer facing staff are assigned and managed, and helps optimize supply chain and daily business operations. Delivering decision support, through reports, alerts, messages and directed content, derived from historical and contextual data combined with predictive analytics, empowers operational staff to make solid decisions based on facts and estimates of next likely events. Readily available technology can be repurposed during customer-facing and operational activities simply by delivering insight where and how it is needed, at the point when action can be taken.



Request workshop

Loss and Fraud Prevention

Financial performance management improves decision making for insurers



How can I use analytics to protect my brand and business assets from physical and digital threats?


When hundreds of thousands of operational data points need to be tracked, finding patterns that help prevent loss and fraud can be challenging. Using advanced algorithms to detect anomalies and extreme or low-frequency patterns and deliver smart alerts and reports through message and workflow systems means that identifying and investigating exceptions becomes a lot more intelligent.


Learn more about how IBM Analytics can help you use analytics to protect your brand and business assets from physical and digital threats.



Request workshop

Internet of Things Analytics



How can I use new data from products we sell and equipment we use in store to create more value?


With a focus on optimizing staff operations, merchandising decisions, store operations and of course the customer experience, insight gained from mobile and other devices that enable the Internet of Things (IoT) not only provide data, but also offer more opportunities to influence and manage retail assets and staff. For example, connecting intelligent devices to presence-zone devices to monitor shopping mall activity, opens up a new world of dynamic and responsive contextual interaction between customers and retailers based on engagement, movement and marketing analytics.


Learn more about how IBM Analytics can help you use new data from products you sell and equipment you use in store to create more value.



Request workshop

Free customized workshop


IBM Analytics experts are standing by to learn about your business and help you identify the solutions that can transform how you use your data. Register for a free workshop and an IBM Analytics expert will contact you for the next steps.

IBM Insight 2015 -
Data and Analytics Conference

Discover how customer data and predictive analytics provide the foundation for informed decision-making in customer-centric marketing and retail operations.


Register Today


      1-877-426-3774 Priority code: Analytics Industry

  Follow us

facebook twitter LinkedIn google plus

1-877-426-3774 Priority code: Analytics Industry


Follow us


facebook twitter LinkedIn google plus