Achieve Customer Centricity

With emerging customer service expectations, transformation is crucial to the insurance industry. To remain competitive, insurers must focus on predicting customer needs by utilizing data and its cognitive capabilities. Insurers can then optimize the customer experience and retain highly valuable policyholders while identifying new sales opportunities.

Customer Analytics

IBM Customer Insight for Insurance

Dynamically segment customers based on behaviors to gain predictive insights to optimize customer service engagement and improve retention.

Weather Alerts for Insurers (ICS)

Build policyholder loyalty by alerting them of impending weather perils enabling them to avoid property damage.

IBM Watson Analytics

Understand what the data means with Watson Analytics natural language interactions and cognitive capabilities.

Insurance Fraud

IBM Fraud Protection for Property and Casualty Claims

Reduce fraudulent payouts at theonset, and eliminate costs associated with recovery, with a comprehensive way to rapidly identify, anticipate and investigate suspicious claims activity

Insurance Producer Management

i2 Enterprise Insight Analysis for Security and Defense

IBM i2 Enterprise Insight Analysis is a next-generation intelligence solution designed to turn overwhelming and disparate data sets into comprehensive intelligence, in near real time.


IBM Customer Insight for Insurance

Identify policyholders who are at risk of churning and those that are likely to respond favorably to targeted marketing.

Cut through the web of auto fraud

Successful implementation requires good communication, committed leadership and a shared articulation of goals.

IBM Producer Lifecycle and Credential Management for Insurance

Read this book to understand the importance of SPM, key components of an SPM system, and the guidelines to evaluate the best SPM solutions that fit your organization’s needs.

Customer success stories

Westfield Insurance

Westfield Insurance gains deeper insights using business intelligence and analytics to improve risk selection and customer service.

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Security First

Security First boosts productivity and customer satisfaction using content analytics to bridge social media and the claims process.

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Mercedes Benz

Daimler FleetBoard - Mercedes Benz uses an analytics-based telematics solution to price insurance based on driver behavior.

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