Predicting cash flows and overdrafts

94%

accuracy a week ahead

87%

accuracy four weeks ahead

Transform data in banking to insights – and know your customers individually

Banking analytics, combined with cognitive computing, provides you the ability to segment your customers and know each one as an individual in real time. This knowledge of each customer allows you to send personalized offers, making one to one relationships a possibility. Now you can create individualized experiences for your customers and realize tangible business benefits.

Getting started with IBM Customer Insight for Banking

Banking solutions to improve personalization

Drive actionable outcomes with advanced analytics and cognitive capabilities to personalize your customer’s experience.

Banking analytics display shows insights from customer transactions, spending behaviors and life events.

IBM Customer Insight for Banking

Banking analytics display shows insights from customer transactions, spending behaviors and life events.

A dedicated cloud solution that delivers deep customer insight in the form of predictions about life events, financial events, propensities to buy or sell banking products, and even propensity to leave the bank.

Related Banking topics

Fraud Protection

Fraud protection helps prevent fraud and financial crimes that trigger financial losses, erode consumer confidence and drain the potential for core business innovation.

Risk Management

Make risk-aware decisions and meet regulatory compliance demands through smarter risk management.

Resources

The Science of Customer Insight

Watch this webinar to learn new ways of analyzing today’s digitally connected customers--from dynamic segmentation to the use of advanced analytics with machine learning.

The Power of Personalized Banking

In this discussion, hear how a study published by Jim Marous in the Digital Banking Report highlights the gaps between what consumers want and the services they are offered.

Provide Customer-focused Banking Experiences

Start getting more out of your data with better insight into your customers’ behavior