Smarter Analytics

IBM Big Data Success Stories Discover how 19 IBM clients in a variety of industries used big data to realize big results. PDF (6.22MB)

Banco Bilbao Vizcaya Argentaria (BBVA) protected its reputation and goodwill by monitoring sentiment in online and social media forums. PDF (649KB)

Banco Itau Argentina increased revenue from existing clients by 40% with predictive models that identify clients who are most likely to accept marketing offers and which offers are best. PDF (1.04MB)

BankPlus improved efficiency by giving finance and accounting teams the accurate information they need to make more informed decisions about budgeting and forecasting. PDF (597KB)

British Arab Commercial Bank created a company-wide business analytics solution that automated daily, monthly and annual reporting processes, and enabled powerful ad-hoc analysis. PDF (713KB)

Fiserv achieved an estimated increase of 100% or higher in the response rate to targeted marketing initiatives by applying predictive analytics to big data. PDF (1.6MB) Video (00:02:30)

Grupo Bancolombia automated and improved the accuracy of money-laundering prediction with analytics, enabling staff to focus on generating new business instead. PDF (578KB)

MoneyGram International prevented USD37 million in fraudulent transfers with an advanced analytics solution that integrates and analyzes data in real time. PDF (569KB)

NYSE Euronext processes 2TB of data per day, and is able to identify key insights from the big data using near-real-time analytics supported by IBM PureData System for Analytics. Video (00:02:58)

First Tennessee Bank increased marketing response rate by 3.1 percent by using predictive analytics to more accurately target offers to high-value customers. PDF (357.75KB) Video (00:04:12) Visit the web page

Pioneer West Virginia Credit Union reduced its loan delinquency ratio by 95% in one year by gaining the insights to understand operations in a near-real-time environment. PDF (820.49KB) Video (00:04:28)

Boerse Stuttgart implemented a comprehensive solution for efficient financial data management that provides new insights, and increases the flexibility and precision of reporting and analysis. PDF (611.72KB)

ING Bank Slaski S.A. improved customer service by streamlining its day-to-day customer interactions and gaining a 360-degree customer view with a centralized sales management system. PDF (558.29KB)

Smarter Analytics Customer Stories IBM clients SunTrust, Jabil and the University of California discuss how IBM Smarter Analytics has helped them achieve a competitive advantage. Video (00:04:13)

OTP Bank increased the accuracy of revenue forecasts and reduced loan defaults with increased accuracy of predictive models that identify hidden predictors in loan applications. PDF (93.84KB)

Sprint uses big data analytics to put real-time intelligence and control back into the network, driving a 90% increase in capacity. Video (00:03:06)

C Spire Wireless replaced its outdated, inefficient budgeting system with a powerful business performance management solution that produces dynamic, detailed budgets quickly and efficiently. PDF (582KB)

Globe Telecom reduced the cost and time required to design and deliver new promotions, increasing market share and revenue by improving the customer experience. PDF (1.31MB) Video (00:04:22) Visit the web page

Sogecable increased customer retention by providing call center agents with instant, reliable information on each client and personalized offers they can use to improve loyalty. PDF (283KB)

XO Communications implemented a predictive analytics solution that identifies the customers who are at greatest risk of churning, so the company can proactively intervene and resolve issues. PDF (728KB) Video (00:04:07)

Bharti Airtel gained the ability to process 1.5 million new customers per month by integrating its channels and customer-facing processes to provide a more seamless customer experience. Video (00:06:07)

iBasis gained the ability to quickly run and monitor call data reports, aggregating an enormous amount of data, so they can identify quality problems in real time. PDF (1,005.31KB)

T-Mobile aggregated data at a network-wide level and can now perform nationwide searches on big data to help support several departments, including network engineering and marketing. Video (00:02:51)

Elisa Corporation identified millions of euros in new revenue opportunities when it implemented the IBM Netezza data warehouse appliance for customer analytics. PDF (645.21KB)

Qualcomm case study consolidated its large data warehouses and implemented faster, more accessible advanced analytics, reducing the time to respond to business changes from several months to days. PDF (660.01KB) Video (00:04:19)

TEOCO enabled CSPs to access and analyze massive amounts of big data to uncover the source of cost and network issues, a move that is helping providers save millions of dollars. PDF (669.12KB)

Cyprus Telecommunications Authority used statistical analysis capabilities to gain a deeper understanding of customers, increasing marketing campaign response rates and reducing marketing costs. PDF (96.31KB)

Esri cut deployment times and decreased time to analyze data by over 98%, helping customers respond to time-critical situations and answer complex, data-intensive questions. PDF (742.28KB)

ConAgra Mills implemented a sales support tool that translates market and production information into recommendations for the sales force, improving selling decisions and increasing capacity utilization. PDF (511KB) Video (00:04:11) Visit the web page

Brammer Group used predictive analytics to improve inventory management, resulting in a total inventory reduction of £31.1 million in one year, more accurate forecasts, and closer relationships with suppliers. PDF (1.08MB)

British Columbia Egg Marketing Board cut basic farm inspection workload by 66 percent and saved around USD100,000 per year with more automated financial planning and analytics solutions. PDF (862.20KB)

Kraft Australia used customer sentiment analysis to understand consumer attitudes about its Vegemite product, enabling development of a more effective marketing strategy. PDF (160.13KB)

Philips optimized margins, sales volume and turnover, lowered storage costs, and improved service levels by integrating planning across the global operation. PDF (600.29KB)

PhotoBox increased open rates and click-through rates of newsletters, and raised the conversion rate by 14% with more intelligent marketing campaigns based on predictive analytics. PDF (1.35MB)

Columbus Foods aligned production and logistics to customer demand, analyzing sales, procurement, manufacturing, inventory and logistics data as well as financial information. PDF (1.01MB) Video (00:05:41)

VAASAN Group implemented a big data solution, reducing the time to analyze petabytes of data from several weeks to 15 minutes to improve the accuracy of wind turbine placement. PDF (585.21KB)

University of Telecommunications Leipzig adopted analytics to scan job postings for emerging trends, helping to align the curriculum with employers' requirements and better prepare students for the job market. PDF (608.14KB)

Mobile County Public Schools improved student performance and reduced drop-out rates with a performance tracking system that enables teachers and counselors to proactively identify students at risk. PDF (710KB) Video (00:03:29) Visit the web page

North Carolina State University reduced the time needed to find licensing partners for technologies created through university research, and increased the number of potential partners by 300%. PDF (565KB) Video (00:01:43)

Seton Hall University increased its enrollment candidate conversion rate by 18.2% and tuition revenues by USD29 million by infusing marketing intelligence into its recruitment process and applying social media metrics analysis. PDF (1.12MB)

Compass for Success built a centralized analytics platform that helps more than 30 school boards and organizations improve student achievement. PDF (653KB)

BPP reduced month-end reporting processes from ten days to just four, accelerated forecasting processes, and provided more precise and detailed reports based on real-time data. PDF (562.73KB)

The University of California - Office of the President significantly improved its enterprise risk information system, reducing the cost of risk and representing USD493 million in cost reduction. Video (00:03:40)

Alabama State Department of Education aligned educational performance and financial analytics to analyze more than 150 key metrics and identify the most cost-effective ways to boost performance. PDF (829.36KB)

Edith Cowen University used predictive analytics technologies to assess factors that affect student enrollment and retention, and align the university’s operations and finances accordingly. PDF (1.11MB)

Hamilton County Department of Education increased its graduation rate by 8% using analytics and advanced modeling tools that provide the insights needed to intervene with at-risk students before they drop out. PDF (269.95KB) Video (00:03:12) Visit the web page

University of Maryland, Baltimore County used predictive analytics to pinpoint the movement and impact of wildfires in real time, collecting and analyzing massive amounts of big data to improve air quality forecasts. PDF (1.09MB)

Battelle is helping to reduce energy costs and enhance power grid reliability and performance by engaging consumers and responsive assets to help optimize the system. PDF (573.08KB)

IBM Research Ireland optimized energy and water usage and enhanced the working environment for researchers by analyzing data from thousands of sensors throughout the building. PDF (806.82KB)

Electric Utility gained the ability to predict and prepare for weather events that can disrupt the electrical distribution network, enabling proactive allocation and deployment of resources. PDF (829KB)

Hera S.p.A implemented an automated meter management solution that improves insight into asset performance and provides the ability to proactively repair or replace assets before they break down. PDF (577KB)

Vestas reduced the response time for wind forecasting information by about 97% and improved the accuracy of wind turbine placement with a big data solution that speeds data analysis. PDF (718KB) Video (00:03:03)

Oncor empowered customers to control and manage their energy usage with a smart metering system that makes energy information more transparent and responsive for customers. Video (00:03:20)

Tennessee Valley Authority increased operational efficiency and lowered costs across its power-generating facilities with a global view of operations to better plan and predict resource requirements across the fleet. PDF (557.87KB)

Central Iowa Power Cooperative gained the ability to continuously monitor and analyze the energy grid, resulting in more in-depth analysis, significant time savings and improved business decisions. PDF (1.51MB)

Sui Southern Gas Company Limited depoloyed a business analytics solution that overlays digital maps with real-time operational and financial data, enabling data visualization and analysis in a real-world context. PDF (674.13KB)

Energy Saving Trust executed an initiative initiative known as Home Analytics, which provides vital data on all 26 million UK homes to help organizations target efficiency programs. PDF (818.23KB)

Aqualia used predictive analysis to improve water distribution for 450 municipalities and accelerate the process for predicting national water consumption by 99%. PDF (84.24KB)

Alameda County Social Services implemented an integrated reporting system that helped reduce fraud and waste by revealing relationships between benefit recipients, and resulted in USD11 million in direct savings. PDF (3.52MB) Video (00:05:26) Visit the web page

Clark County Family Services invested in an analytics solution that helped them identify more federal funding and improve case worker productivity so staff could devote more time helping families. PDF (735KB)

New York State Department of Tax dramatically reduced erroneous refunds and increased tax revenue by identifying which tax returns should be audited and investigated, and how best to collect unpaid back taxes. PDF (401KB) Video (00:04:04) Visit the web page

NY Conference of Mayors and Municipal Officials consolidated and applied advanced analytics to data from multiple municipalities, agencies and applications to provide citizens with the services they need at a lower cost. PDF (573KB)

Singapore Land Transit Authority used predictive tools and smart cards to provide citizens with a more convenient, smart public transportation system that helps reduce traffic and pollution. Video (00:04:09)

State of North Carolina identified nearly USD200 million in suspicious Medicaid claims by using analytics to sort through and prioritize tens of thousands of providers and hundreds of millions of claims in minutes. Video (00:02:13)

Akita City expects to lower energy consumption by 6% with a building management solution that collects, manages and analyzes consumption data to enable proactive measures to reduce use. PDF (635KB)

Memphis Police Department used predictive analytics to reduce serious crime by 30%, and developed effective strategies for reducing crime rates, while optimizing police manpower and resources. PDF (252.07KB) Video (00:03:02) Visit the web page

Rio de Janeiro integrated more than 30 agencies into one centralized command center that gathers data from multiple sectors, making it easier to monitor and respond to problems. Video (00:02:38)

The City of Bolzano saved an estimated 30% on elderly care and assistance by using analytics to monitor and provide services to individuals in their own homes. Video (00:04:16)

City of Dubuque, Iowa used advanced analytics and smart meters to reduce household electricty usage by up to 11% and water usage by 6.6%, while also optimizing the city's bus fleet and schedules. PDF (1.98MB) Video (00:03:58) Visit the web page

United States Department of Agriculture replaced duplicative reporting tools with a single analytics platform to track imports, exports and movements more effectively, helping to protect crops and livestock. PDF (638.17KB)

Bangkok Hospital increased daily outpatient referral volume by 25% and the share of repeat patients by nearly 30% when it embedded more business intelligence and analytics into its clinical and administrative practices. PDF (333KB) Video (00:02:54) Visit the web page

BJC School Outreach and Youth Development gained a better understanding of student progress and the effectiveness of health education programs by more easily compiling, sorting and analyzing thousands of assessment forms. PDF (540KB)

Blue Cross Blue Shield of Massachusetts embedded intelligence into general business processes to keep operational costs down while also developing programs to help patients manage conditions more effectively. PDF (701KB)

Centerstone Research Institute increased revenue by 30% and improved patient access to services by 37% by embedding intelligence into its clinical decision making practices and making it more transparent. PDF (299KB) Video (00:03:29) Visit the web page

North York General Hospital gave decision makers access to organization-wide real-time patient and business data so they can better assess trends, and adjust operations to meet patient demands and business goals. PDF (572KB)

Premier healthcare alliance used analytics to manage big data across clinical, operational and supply chain systems, providing a broader informational platform for evidence-based clinical practice. PDF (1.38MB) Video (00:03:13) Visit the web page

Rizzoli Orthopaedic Institute implemented a powerful analytical tool that gives researchers and physicians insights that help them reduce surgery-related hospitalizations and improve quality of life for patients. PDF (1.07MB) Video (00:03:06) Visit the web page

Seton Healthcare Family minimized readmission of patients who had suffered congestive heart failure by uncovering insights trapped in unstructured data to identify at-risk patients. Video (00:03:01)

Universitatsklinikum Erlangen set up a cross-system, cross-functional reporting and analysis system that enables decision makers to act more economically and increase the quality of patient care. PDF (719KB)

Kent and Medway Health Informatics Service created a centralized data warehouse and analytics platform that brings together data from trusts across the region, giving practitioners the insights to make better decisions. PDF (630.67KB)

Martin's Point HealthCare established a central Business Intelligence Competency Center, which led to an ROI of 1195% per year, and provides insight into operations and improve key performance metrics. PDF (652.1KB)

University Hospital of Antwerp implemented a rare-disease diagnosis platform that allows for faster, more accurate diagnoses by integrating medical expertise and data mining tools, and applying predictive analytics. PDF (806.1KB)

University of Ontario Institute of Technology implemented a big data solution that captures and analyzes real-time data from medical monitors, alerting hospital staff to potential health problems before they occur. PDF (563.4KB) Video (00:03:19)

Wellpoint is working with IBM to put IBM Watson to work in healthcare in an effort to bring better service and outcomes to patients. Video (00:02:52)

Fondazione IRCCS Istituto Nazionale dei Tumori (INT) used advanced analytics to analyze insights from clinical data, combined with patient information, to create personalized treatment plans for its patients. PDF (591.41KB)

UNC Healthcare System created a robust, closely governed data warehouse solution that unifies multiple data stores, making it possible to quickly and easily access data and transform it into useful information. PDF (2.42MB) Video (00:04:43) Visit the web page

UnitedHealth Group upgraded and unifid its existing systems onto the IBM ECM platform, helping to reduce storage costs and slash time to access documents from days to seconds. PDF (559.76KB)

ATK implemented an innovative management information dashboard that integrates business and manufacturing data with external sources such as media content and social sentiment. PDF (621KB)

Becker Underwood improved forecast accuracy by 10 to 15%, and achieved a 383% ROI within four months with a business analytics solution for global business intelligence, planning and financial consolidation. PDF (262KB)

CHT R. Beitlich GmbH (CHT/BEZEMA) enabled uniform sales reporting, planning and group consolidation for 22 worldwide companies, providing exact financial figures for all of the companies—quickly and easily. PDF (615KB)

Fiat Group improved customer retention by 7% and increased response rate to marketing campaigns by 15 to 20% with a solution that analyzes data and creates models to predict customer behavior. PDF (648KB)

JM Family Enterprises enhanced customer service, increased call center productivity and improved data quality and compliance efforts with an advanced case management solution. PDF (254KB)

BodyMedia developed a first-of-its-kind personalized feedback system based on an intelligent decision management solution that helps individuals improve weight-loss success. PDF (573.62KB)

beyerdynamic introduced a business intelligence platform that gathers, processes and analyzes corporate data, providing new insights into sales and marketing strategy. PDF (634.26KB)

Jabil Circuit built a comprehensive suite of analytical tools that made its finance department more efficient and effective, reducing time to close and manual activity by 50 percent. PDF (599.65KB) Video (00:05:22)

Security First Insurance builds a bridge between social media posts and the claims process to help ensure timely response to policyholders, even in the aftermath of natural disasters. PDF (1.51MB) Video (00:04:22)

Corona Direct used predictive analytics to identify groups that were most likely to respond to a campaign, enabling the company to target the right people and make the campaign profitable. PDF (1.27MB)

Gruppo Helvetia Italia implemented an Enterprise Claims Dashboard, based on IBM technologies, that enables its partner companies to track the claims payment process from registration to payment. PDF (683KB)

Infinity Property & Casualty used predictive analytics to identify fraudulent claims, better identify subrogation potential, and improve right-tracking of claims to speed claim handling. PDF (311KB) Video (00:03:17) Visit the web page

Primerica worked with IBM to enhance their "Primerica Online" portal, enabling insurance representatives to actively drill down into deep volumes of critical business information. PDF (538KB)

Santam Insurance designed a claims segmentation solution that used advanced and predictive analytics to automatically assess the risk of fraud and accelerate settlement of legitimate claims. PDF (624KB) Video (00:04:01)

Westfield Insurance applied business intelligence and analytics to gain greater insights, make good risk selection, service customers, market and sell products, and differentiate the company. PDF (932.04KB) Video (00:04:01)

Assurant Solutions implemented an analytics-based call routing solution that matches customer data with each contact center agent’s specific skills, expertise and past performance. PDF (696.76KB)

Insurance Bureau of Canada engaged IBM to perform a proof-of-concept project that successfully automated the detection of potential claim fraud and the identification of possible fraud rings. PDF (695.68KB)

Swiss Re deployed a sotluion that performs data analysis and reporting from a central location, and speeds report generation by 70 percent with faster response to individual analytic queries. PDF (550.06KB) Video (00:02:37)

AEGON Hungary Composite Insurance Company improved customer response by 78% and increased policy purchases by 3% by analyzing thousands of data points to predict the needs of existing customers. PDF (91.33KB)

Guarantee Fund dramatically reduced insurance fraud with a comprehensive, accurate view of insurance throughout the country, and used predictive analytics to calculate fair insurance premiums. PDF (1.15MB)

Irish Marine Institute used big data predictive analytics to increase navigational safety, enable more accurate flood planning and speed response to environmental crises. PDF (766KB) Video (00:04:15) Visit the web page

Jadran Galenski Laboratorij gained a 360-degree view of their production environment, enabling them to predict and respond quickly to fluctuations and changes. PDF (670KB)

Novartis AG reduced litigation and regulatory compliance risk by retaining the data needed for business or legal purposes, and disposing of unnecessary data. PDF (589KB) Video (00:03:32)

Bayer HealthCare created a global clinical trial planning solution that covers process, training and technology, integrating financials and clinical planning. PDF (685.33KB)

Harvard Medical School researchers bring drug safety and effectiveness studies to new levels by making advanced analytics on big data simpler, faster and more accessible. PDF (261.1KB)

SUNY Buffalo researchers are using big data analytics to look for potential factors contributing to the risk of developing multiple sclerosis. PDF (558.3KB)

Chickasaw Nation Division of Commerce gained insight into the profitability of hospitality and gaming promotions, and accelerated monthly financial reporting cycles by 50%. PDF (716KB) Video (00:05:45)

Cincinnati Zoo and Botanical Gardens increased attendance and achieved a 411% return on investment by using insights gained from analyzing big data to enhance the customer experience for each visitor. PDF (725KB) Video (00:02:59)

Media Math simplified and sped analysis of big data, gaining a transparent view of every impression and factor affecting the performance of more than 13 billion advertising impressions per day. PDF (1.6MB)

An online content provider boosted advertising revenue by more than 30% by implementing advanced reporting and analytic systems for behavioral targeting, look-alike modeling and content targeting. PDF (707.4KB)

PRISA Digital increased total advertising revenue by 80 percent in one year by more effectively shaping messages and customizing delivery of advertising in print, broadcast and on the web. PDF (576.5KB)

RTL Nederland increased viewer involvement by capturing audience opinions on social media, understanding the viewers’ needs and preferences, and optimizing its offerings. PDF (701.8KB)

Television Broadcasts Limited increased the effectiveness of its advertising promotions by using sophisticated analytics to better understand viewers and the relationship between ratings and revenue. PDF (1011.8KB)

The Miami Dolphins integrated intelligent analytics technology into Sun Life Stadium to offer a unique fan experience, identifying and quickly acting on the needs of the fans and business operations. Video (00:02:30)

Desert Mountain Golf Community reduced energy costs and conserved water by bringing together data from multiple systems and gaining the ability to analyze and understand that information in real time. Video (00:02:41)

U.S. Open used predictive analytics and cloud computing to improve the experience for everyone: fans, tennis players, event organizers and broadcasters. Video (00:02:47) PDF (1.03MB)

Telerx gives clients greater insight into customer behavior with speech-to-text analytics that automatically transcribe and analyze customer phone calls. PDF (771.12KB)

IBM Japan Business Services used content analytics to gain unprecedented insight into agent training needs and improve call center agent effectiveness by 88 percent. PDF (573.78KB)

Trident Marketing used predictive analytics to gain unprecedented visibility into consumers—insight that has helped boost sales and achieve a nearly tenfold increase in revenue in four years. PDF (1.36MB)

Market6 implemented a big data solution that brings together operational analytics and social media data to speed the distribution of vital information to retailers and manufacturers. Video (00:02:18)

Elie Tahari used real-time insights on sell-through rates and inventory to optimize store-level merchandising decisions and get the most popular fashions in the right place at the right time. PDF (763KB)

Office Max reclaimed market share from its competitors and increased business-to-business revenue by providing business customers with greater efficiency and convenience. PDF (712KB)

Sun World International optimized nearly every aspect of its operations, reducing costs, increasing yields and focusing on its most profitable opportunities. PDF (717KB) Video (00:02:32) Visit the web page

wehkamp.nl developed a comprehensive retargeting program that increased sales-per-send ratio for marketing emails and delivered a more personalized shopping experience. PDF (554KB)

Zozotown increased conversion rates and revenue, dramatically reduced time to market, and improved customer retention through more personalized and relevant promotional messages. PDF (914.91KB)

Barnes and Noble improved communications with suppliers by deploying a web-based sales and inventory portal that analyzes big data to deliver real-time insight into product sales and stock ratios. PDF (736.31KB)

Best Buy generated new opportunities and business growth by using customer insight to better connect with customers in a more personalized way. Video (00:07:05)

buch.de internetstores AG increased its customer conversion rate by more than 50 percent and gained double-digit sales growth with a sophisticated email marketing management solution. PDF (573.29KB)

Dillard's Department Stores implemented a big data and business intelligence solution to organize and process huge volumes of logistical and customer data, and enable better business decisions. Video (00:04:47)

EEKA Fashion improved the accuracy of sales projections, optimized the merchandise mix at stores and protected profit margins when it deployed a big data and analytics solution. Video (00:04:28)

GS Retail mplemented the IBM Smart Analytics System 5600 to provide the analytics it needs to propel growth, with better performance and cost efficiency. PDF (612.40KB)

Start Today Co. Ltd. improved its email open rate by 3 - 5 times and its conversion rate by 5 - 10 times by making advanced analytics on very large data volumes simpler, faster and more accessible. PDF (661.24KB)

Smarter Analytics Customer Stories Four IBM clients demonstrate how Smarter Analytics has helped them deliver the right product, prevent fraud, make informed, timely decisions, and transform their organizations. Video (00:03:41)

Go Voyages developed better marketing promotions using insight generated from behavioral analysis, increasing revenue by converting larger numbers of inquires to completed sales. PDF (669KB)

TUI Deutschland created a pricing system that accommodates customers' preferences and habits, and simplified the overall process to help ensure consistency and profitability. PDF (646KB)

Daimler FleetBoard reduced fuel consumption by 5 to 10%, extended maintenance intervals and enabled dynamic route planning by collecting and analyzing data from onboard systems. PDF (809KB)

Con-way Freight was able to run highly reliable and accurate ad hoc reports in a matter of seconds to look at shipments delivered on a specific day to a specific region, state or customer. PDF (225.8KB)

FleetRisk used predictive models based on vehicle log data and other systems to assess key risk factors, such as fatigue, and identify drivers who are at the greatest risk for an accident. PDF (779.42KB)

Grupo Presidente implemented an analytics solution that allows the hotel and restaurant operator to accurately predict occupancy rates a week or a month in the future. PDF (566.7KB)

Virgin Atlantic gained insights into customer online behavior through optimized tagging, improved metrics and reporting to facilitate faster, data-driven marketing decisions. PDF (320.4KB)

Yellow Buses harnessed analytics to enhance route planning, monitor vehicle efficiency and offer customers better value fares. PDF (661.9KB)

Jet Airways India used advanced analytics to calculate and report aircraft emissions, enabling rapid decision making for buying carbon credits and allowances, avoiding fines and complying with regulations. PDF (566.77KB)