Enhance Customer Experience

Use predictive modeling to target the right customers. Identify dissatisfied customers by uncovering patterns of buying behavior. Address customer service issues faster by correlating and analyzing a variety of data.

Solutions

IBM’s customer analytics solutions offer you deep insights into what is important to your customer. Solutions are customized for specific industries including banking, insurance, telecommunications, media, travel, retail and consumer products.

Predictive analytics executive dashboard with behavior based customer segmentation insights.

Customer Behavior Marketing

Customer behavior analytics solutions include pre-built predictive modeling for focused industry use cases, as well as data preparation capabilities. Business users can share predictive insights across organizations to provide them a deeper understanding of their customers.


Predictive analytics executive dashboard with behavior based customer segmentation insights.
Customer analytics interface indicating which customers need special attention based on the customer churn score.
Customer analytics interface indicating which customers need special attention based on the customer churn score.

Proactive Care

Interested in reducing customer churn and operating costs, while increasing revenue from call centers? IBM Proactive Care for Communications Service Providers helps you detect and address network and device issues that affect customer experience. This knowledge can help you reduce inbound volume to the call center. You also discover information to help you create pesonalized offers for your customers.


Watson Analytics interface showing the results of an in depth customer analysis.

Watson Analytics

Your company owns vast amounts of data. Watson Analytics provides natural language interactions, advanced analytics, and cognitive capabilities so you can understand what the data means to help you make important business decisions.

Start today to enjoy the unprecedented ease of use by analyzing and visualizingdata as you like.


Watson Analytics interface showing the results of an in depth customer analysis.

Resources

Enriching the Customer Journey Design

Unveil the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys.

Leverage Predictive Customer Analytics

Did you know that you have just two seconds to connect to a customer to execute the appropriate action? Learn how to leverage predictive analytics to anticipate customer needs, and sell what they want.

Redefining Markets – The CMO Perspective

Extracts from C-suite study identifying how CMOs are embracing creative destruction to manage the explosion of data and an increasingly complex marketing mandate.

Customer success stories

Honest Café

Cognitive analytics helped the company understand each customer and create a more profitable store environment.


Fiserv

Using customer insights gained from billions of transactions for better targeted offers.


Cablevision Argentina

Understanding the causes of customer dissatisfaction allowed the company to target service improvements, boosting customer satisfaction and loyalty.