Enhance Customer Experience

Customer analytics combined with cognitive technologies can revolutionize how you identify your customers’ behaviors and needs. Create personalized offerings and campaigns that improve customer sales and service and grow wallet share.

PRODUCTS

Improve your customer experience

IBM’s customer analytics and cognitive solutions offer you deep insights into what is important to your customer. Solutions are customized for specific industries including banking, insurance, telecommunications, and wealth management.

Predictive analytics executive dashboard with behavior based customer segmentation insights.

Watson Customer Insight for Banking

Predictive analytics executive dashboard with behavior based customer segmentation insights.

Leverage predictive analytics and cognitive computing to help you personalize customer engagement and deliver customized actions. Advanced predictive models analyze customer transactions and spending behavior to identify customer needs and propensities, anticipate life events, and provide a unique customer experience.

Watson Customer Insight for Insurance

Data and analytics can help insurers identify whether a customer is a retention risk and the correct action to mitigate that risk. Timely, appropriate actions can significantly improve customer satisfaction and help keep valuable policyholders.

Watson Analytics interface showing the results of an in depth customer analysis.

Watson Analytics

Watson Analytics interface showing the results of an in depth customer analysis.

Your company owns vast amounts of data. Watson Analytics provides natural language interactions, advanced analytics, and cognitive capabilities so you can understand what the data means to help you make important business decisions.

Start today to enjoy the unprecedented ease of use by analyzing and visualizingdata as you like.

Watson Client Insight for Wealth Management

Empower wealth management firms by dynamically segmenting customers so you can predict life and financial events, identify product opportunities and deliver tailored news.

Watson Analytics interface showing the results of an in depth customer analysis.

Customer Insight for Communication Service Providers

Watson Analytics interface showing the results of an in depth customer analysis.

Categorize subscribers into hundreds of micro-segments and use these segments to create targeted marketing offers for new services, add-ons, and retention tactics.

DOWNLOADS AND PAPERS

Enriching the Customer Journey Design

Unveil the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys.

Leverage Predictive Customer Analytics

Did you know that you have just two seconds to connect to a customer to execute the appropriate action? Learn how to leverage predictive analytics to anticipate customer needs, and sell what they want.

Redefining Markets – The CMO Perspective

Extracts from C-suite study identifying how CMOs are embracing creative destruction to manage the explosion of data and an increasingly complex marketing mandate.

Proactive Customer Care Outlook

Why telecom operators need analytics to understand their customers—and maintain their loyalty.

Rethinking Insurance

How cognitive computing enhances engagement and efficiency.

Provide Customer-focused Banking Experiences

Start getting more out of your data with better insight into your customers’ behavior

The Science of Customer Insight - E-book

This e-book explores the many uses of customer insights for banking and wealth management and how using data can help your organization gain deep understanding of what matters most to your customers. Knowing your customers well helps provide targeted, personalized service that they value.

Customer success stories

Standard Life

Fostering closer customer engagement and nurturing loyalty with personalized marketing.


Cablevision Argentina

Understanding the causes of customer dissatisfaction allowed the company to target service improvements, boosting customer satisfaction and loyalty.