Acquire, grow and retain customers
Use analytics to target the right customers with predictive modeling. Identify dissatisfied customers by uncovering patterns of behavior. Address customer service issues faster by correlating and analyzing a variety of data.
Predictive customer intelligence
Anticipate your customer’s next action
Personalize the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity and social media presence.
Social media analytics
Unlock the value of hidden insights in social media data
Discover hidden insights from millions of online sources and gain a better understanding of your market, customers and competition.
IBM Watson Analytics
Advanced analytics without the complexity
Use Watson Analytics to understand what matters most to your customers. Unprecedented ease of use and automation can help you prepare, analyze and visualize your data.
Customer experience analytics
Understand your customer’s journey
See what your customers are doing across digital and mobile channels. Understand their journey across channels and touch points. Identify trends on digital properties and digital marketing.
Explore solutions for your industry
Banco Bilbao Vizcaya Argentaria, S.A.
BBVA gains rich insight from social media channels using an IBM business analytics solution to monitor and respond to online feedback.
Nedbank uses predictive analytics solutions to respond to customers in real time improving their customer experience and marketing results.
Customer analytics pay off
Learn four customer analytics strategies to help you fuel growth.
Customer analytics for dummies
Learn the concepts for getting started with customer analytics and the specific techniques you can employ to enhance customer relationships, increase revenue and make your organization more competitive.