What is Analytics?
Act on real-time insights to transform your business
Organizations that adopt a full range of analytics capabilities can discover
what is happening, determine why it is happening, predict what is likely to
happen and prescribe the best action to take.
What is changing in the realm of analytics?
Analytics is providing a more vivid picture of the business and the forces that affect it.
|Reduce the time between insight and action.||Enable decision makers to find their own answers.|
|Empower people at every level to act with confidence.||Reveal answers to questions you never thought to ask.|
Beyond business intelligence
As analytics capabilities extend beyond the traditional business intelligence systems,
leading organizations are analyzing data in new and varied ways to distance themselves from the competition.
Use personalization to attract and retain customers
Analytics can help you understand your customers and anticipate their future behavior and needs. This insight can help you deliver the high level of personalization and service that consumers expect.
Transform your business with advanced analytics
Traditional analytics can tell you what happened and why, but leading organizations are using predictive analytics to understand what could happen and prescriptive analytics to choose the next best action.
Understand the changing role of the CFO
According to the IBM Global C-suite Study, CEOs rely more heavily on the CFO than on the rest of the C-suite when they’re formulating business strategy. The role CFOs play has become more important than ever.