Outperform the competition with big data and analytics
In today’s fast-paced marketplace, you need to make decisions quicker than ever before.
And those decisions must be based on facts. But often, the facts are hidden away in the volumes and complexity of business data and big data available to your company. How do you turn this into a business opportunity? Leading companies across various industries are using analytics to uncover insights from big data to achieve significant outcomes in areas such as customer satisfaction and retention, operational efficiency, financial processes, and risk, fraud and compliance management. By giving you the ability to predict trends before they happen, analytics can enable you to stay one step ahead of the competition into the future.
Featured offers and solutions
Focus on the right customers, offers and delivery channels
Today’s customers have higher expectations than ever before. Chief marketing officers (CMOs) and their marketing organizations must transition to a new way of thinking. Customers can no longer be viewed as segments and targets. Marketers must get to know each individual customer, and personalize offers and interactions based on their individual wants and needs.
Anticipate the impact of financial decisions
As the world continues to recover from the economic recession, businesses are once again focusing on achieving profitable growth. Chief finance officers (CFOs) and their finance teams need to support these efforts by delivering timely, accurate reports that anticipate the impact of financial decisions. But to provide this level of support, finance professionals need to spend less time collecting data and more time analyzing it.
Provide effective governance of multiple risk areas
As organizations focus on growth, chief risk officers (CROs) must find ways to help them balance risk and reward. They must consider the many internal and external threats that exist, and take prescriptive action sooner to mitigate those risks. An information governance and risk management strategy that maximizes business value, supports compliance obligations, and reduces legal and operational risk is essential.
Optimize operations and business outcomes
Most organizations today are focusing on bottom-line growth, so efficiency itself is no longer a sufficient differentiator. Chief operating officers need to go further than the competition, applying real-time data and analytics to anticipate, shape and optimize operations and business outcomes.
Midsize companies use analytics to outperform the competition
Small and midsize organizations are not immune to the massive amounts of data that larger companies are struggling to manage. However, these smaller organizations are less likely to have the technology and knowledge to analyze the data effectively. It may seem that the benefits of analytics are out of reach. But IBM can help midsize businesses implement analytics solutions quickly, easily and without disruption, so they can achieve growth and outperform the competition.