Understand your Customer
The advent of big data, social media and the availability of powerful analytics solutions is challenging older, mass-marketing assumptions, skill sets and approaches.
Customers are becoming more demanding as they realize that they have a voice that must be listened to as individuals and as a group. Customer intimacy is now a key component of marketing success. CMOs are acutely aware of the need to adapt to these elevated customer expectations. In addition to drawing insights from traditional information sources, such as market research and competitive benchmarking, the most proactive CMOs are mining new digital data sources to discover what individual customers and citizens want.
Customer analytics helps you understand what your customers want.
Social Media Analytics
Social media analytics helps you uncover customer sentiment dispersed across many online sources.
Big Data Platform
Big Data Platform helps you collect and manage the high volume, velocity, and variety of data that is overwhelming many organizations.
CEOs Get Social
The State of Digital Consumer Buying Infographic
IBM Heel Height Analysis
Infographic Smarter CMOs Driving More IT Decisions
IBM - Marketing Transformation Initiative
New Augmented Reality App Gives In-Store Shoppers Instant
Personalizing the In-Store Shopping Experience
British Columbia Egg Board Infographic
Engaging with Customers as Individuals is a Growing
The Promise of Smarter Commerce
CMO's Digital Challenge