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Understand your Customer

The advent of big data, social media and the availability of powerful analytics solutions is challenging older, mass-marketing assumptions, skill sets and approaches.

Customers are becoming more demanding as they realize that they have a voice that must be listened to as individuals and as a group. Customer intimacy is now a key component of marketing success. CMOs are acutely aware of the need to adapt to these elevated customer expectations. In addition to drawing insights from traditional information sources, such as market research and competitive benchmarking, the most proactive CMOs are mining new digital data sources to discover what individual customers and citizens want.


Featured Solutions


Customer Analytics
Customer analytics helps you understand what your customers want.





Social Media Analytics
Social media analytics helps you uncover customer sentiment dispersed across many online sources.




Big Data Platform
Big Data Platform helps you collect and manage the high volume, velocity, and variety of data that is overwhelming many organizations.



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CEOs Get Social

CEOs Get Social

The State of Digital Consumer Buying Infographic

The State of Digital Consumer Buying Infographic

High ot low? Fashoenistas on heels

IBM Heel Height Analysis

Infographic Smarter CMOs Driving More IT Decisions

Infographic Smarter CMOs Driving More IT Decisions

IBM - Marketing Transformation Initiative

IBM - Marketing Transformation Initiative

New Augmented Reality App Gives In-Store Shoppers Instant

New Augmented Reality App Gives In-Store Shoppers Instant

Personalizing the In-Store Shopping Experience

Personalizing the In-Store Shopping Experience

British Columbia Egg Board Infographic

British Columbia Egg Board Infographic

Engaging with Customers as Individuals is a Growing

Engaging with Customers as Individuals is a Growing

The Promise of Smarter Commerce

The Promise of Smarter Commerce

CMO's Digital Challenge

CMO's Digital Challenge

Social Media and Mobile Devices

Social Media and Mobile Devices


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